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This is our principal activity, embracing most aspects of the world automotive industry.  Commissions are accepted in a wide range of areas, and archived material is available for use in professional publications.

Publication is also available for consumer circulation, or for confidential single-client use only.  In many cases, 'ghost-writing' may also be commissioned.

Subjects include;

  • new car road tests for professional publication
  • consumer tests - new cars
  • consumer tests - used cars
  • performance car conversion testing
  • green motoring issues and eco-warrior tests
  • specialist subjects, for instance 'car clubs' and 'end-of-life' vehicles
  • vehicle and component manufacturer appraisal
  • vehicle distribution and retailing
  • motor industry comment
  • depth industry analysis and research for professional publication
  • publications for consumer, manufacturer or academic sale

Please click the 'journalism' button in the left column to enter the website.  
Note that in some areas registration will be required.


This motor industry activity is now managed entirely separately from our journalistic activities in our Frankfurt office, but still using an international network of industry consultants.  Projects undertaken include;

  • project and interim management
  • market surveys, mystery shoppers, consumer clinics
  • marketing policy, strategy, tactics and implementation
  • market, product and technical appraisal
  • distribution and retailing for vehicle and component industry
  • business intervention and financial recovery programmes
  • manufacturer marketing programmes
  • vehicles, service and parts marketing

Please click the 'consulting' button in the left column to enter the website.
Note that in some areas registration will be required.


Send e-mail to chip@mikewattam.com with all questions or comments about this web site.
Copyright 2001, 2006, 2009, 2010 Mike Wattam & Associates
GREEN CREDS: This website is written entirely on re-cycled electrons.  When disposing of them, please do so responsibly.
Last modified: January 10, 2013